I was recently testing the responsiveness of my mailing lists. And I came to the conclusion that leads from my double opt-in list are more responsive than the ones in my single opt-in list. So I decided to write this short post to explain the difference between those two kinds of opt-in mailing lists and why you should prefer double opt-in for your email marketing campaign.

We have to kinds of mailings lists:

- Single opt-in where emails are not confirmed before being added to a mailing list. That means that your visitor can subscribe to your list quickly but also anybody can submit a misleading email address or one which is not their own and be automatcally added to that list.

- Double opt-in on the other hand requires that email addresses are confirmed before being added to a mailing list. An autoresponder service will send a request for confirmation to the email address that was submitted and the owner of that email account must click on the activation link to confirm their request for being added to that mailing list.

Double opt-in contributes to keep your email list clean and responsive. That because people who subscribed to your list had to confirm their interest in being added to your list twice and they confirmed that they are the real owners of the email address which was submitted.

That will prevent you from malicious subscriptions and false spam complaints. When using double opt-in you are acting accordingly to the CAN-SPAM act.

Read my article “How and Why to Use Double Opt-in” to find out more about the benefits of double opt-in.

Happy marketing!

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To your success,

Anderson Goncalves

A lead capture page or a squeeze page is web page with some relevant content that will entice people to give you their name and email address in exchange for some valuable information.

For this is example I will be using a PLR ebook called Safelist Marketing Tactics by Jerry Iannucci. I was clicking for credits the other day and an ad for this ebook caught my attention. I signed up, downloaded the ebook and I was excited with what I had just found. Since most of my subscribers and blog visitors are quite familiar with safelists I thought it would be something I could share with you and the perfect product to use for this demonstration, so you can copy the same system that I am about to show you and use it to build your list.

I recommend that you download and ready this ebook. What I am about to show you is just an example of what you can do and you will find a lot of tools and tips inside Safelist Marketing Tactics that  you can use to design your own lead capture pages.

At the end of this you will have your own lead capture page just like this one: http://www.andersongoncalves.com/squeeze/safelisttactics

Before we start make sure you have the following tools in place:

- Your Own Domain and Hosting Account
- Autoresponder
- HTML Editor
- FTP client program

Here is where you can get all these tools if you don’t have them yet:

- Your own domain, hosting and autoresponder all in one place
GVO – Global Virtual Opportunities – Set up your account for just $1 for 14 days!
http://andersong.gogvo.com

- HTML editor
NVU – http://net2.com/nvu/

-  FileZilla (FTP client)
http://filezilla-project.org/

When you have all the tools and tools above you can download the Zip file below with the ebook and the template files that we are going to use later to set up our page. Save and unzip this file in your computer.

Click Here to download

Now that we have all the basic ingredients handy let’s roll up our sleeves!

I recorded this video to give you a hands on demo how to do this:

1 – Edit the lead capture page with your details and opt-in form

Load NVU and click on File / Open File. Go to the directory where you unzipped the files, locate index.htm and click on Open.

You need to replace my name where it says “- Brought to you by Anderson Goncalves” and my website at the footer.

I am not going into “how to create an opt-in form” because that may vary depending on which autoresponder you are using. If you are using GVO eResponder that’s a very simple and easy thing to do and you can go here if you need instructions on how to do that. I am going to show you where you need to paste your form code.

Still on NVU click on the “Source” tab at the bottom of the screen and locate this portion of the text:

<form method=”post”
action=”http://www.gogvo.com/subscribe.php”><input
name=”Campaign” value=”Safelist Tactics” type=”hidden”><input
name=”FormId” value=”16003″ type=”hidden”><input
name=”AffiliateName” value=”andersong” type=”hidden”>
<table align=”center”>
<tbody>
<tr>
<td>Name:</td>
<td><input
name=”FullName” type=”text”></td>
</tr>
<tr>
<td>Email:</td>
<td><input
name=”Email” type=”text”></td>
</tr>
<tr>
<td colspan=”2″
align=”center”> <input
value=”YES! Let Me Download Now!” type=”submit”></td>
</tr>
</tbody>
</table>
<img
src=”http://www.gogvo.com/show_form.php?id=16003″> </form>

This is the portion you are going to replace with your autoresponder form code!

When you are done click on the “Normal” tab to check if your form is showing up correctly.

Everything looks Ok?! Then click on the “Save” button and close NVU.

2 – Setting up your autoresponder opt-in and follow up messages

2.1 – Your opt-in message (the email people will receive to confirm their subscription)

Subject: Safelist Tactics ebook. Please confirm your request.

Message:

Hello %%SubscriberFirstName%%,

Thank you for subscribing to receive your
Free Safelist Marketing Tactics eBook.

Please click the link below to confirm your
subscription. Your download link will be
sent right away after your confirmation.

%%MainSiteURL%%/activate.php?k=%%SubscriberActivationKey%%

Have a great day,

%%FullName%%
Internet Marketing Expert
%%CampaignSiteUrl%%

2.2 – Follow up message with the link for download

Subject: %%SubscriberFirstName%%, thank you! Here is your download link…

Message:

Hello %%SubscriberFirstName%%,

%%FullName%% here.

Thank for subscribing to get your free copy of the Safelist
Marketing Tactics eBook!

Here is the link to download your eBook:

=> [PLACE THE DOWNLOAD LINK FOR THE EBOOK HERE]

I am confident you will benefit from this eBook.
The strategies taught inside are priceless.
I can’t believe it’s free!

If you have any questions, please don’t hesitate to contact me.

To your Success,

%%FullName%%
Internet Marketing Expert
%%CampaignSiteUrl%%

Obs.: The tags above will only work with the GVO eResponder. If you are using another one you will need to replace them.

3 – Upload the files to the web server

Open FileZilla and connect to the web server.

Go the directory “public_html” or “www”, locate the folder named “safelisttactis” on your computer that you unzipped in the previous step and upload it.

Now go to: http://YOURDOMAIN.COM/safelisttactics and check if the page loads up correctly.

YES? Bingo, you’re done!

Just test it before promoting, subscribe and see if you receive the automated messages.

I hope you enjoyed this post as much as I enjoyed doing it. If you have any questions please fell free to leave a comment and I will be glad to help.

Have a great day!

Anderson Goncalves
Internet Marketing Expert

P.S. I wrote a series of follow up letters to promote other safelists to the subscribers of this list. If you use GVO eResponder you can snatch it from me using the following shared campaign code 7910b4bFaf3C just make sure you modify the letters with your own affiliate links. 

IMPORTANT: Although this ebook is free and can be given away, it is rebranded with my affiliate IDs. You can get your own rebranded copy by signing up with Safelist Marketing Tactics for just a low one time payment.