Posted on : 22-02-2012 | By : Anderson Goncalves | In : List Building
For people who are contemplating using the power of the Internet to grow their businesses, it is recommended they consider email marketing as one of the possible strategies included in their marketing campaigns. Often it is common for businesspeople to avoid this avenue as it is considered to be spam. However, this is an incorrect assumption and excluding this aspect from your strategy could result in your losing an excellent business opportunity. If you do not send emails to your prospective clients, you may lose business to competitors who adopt this tool for tapping prospective clients. Before you begin using this tool, you must focus on creating an email distribution list. This discussion focuses on how to create such a list and enable the readers to know the acceptable methods and what to avoid when using email marketing strategies.
The first issue you may encounter when using electronic mail marketing to tap potential clients is on how to exactly create an email distribution list. This list will be primarily used to send emails to potential clients informing them about your business and products and services. One method that can be used to create such a list is to buy it from the distributors of the lists. However, this is not the most efficient technique and not recommended. The biggest issue with purchasing this kind of a list is you can never be sure if the people included on the list are interested in acquiring your products offerings. This is a crucial consideration because while wanting to reach to a large number of potential clients is important, it is more important to reach target clients who are interested in what you are providing.
When you acquire a distribution list, the likelihood of reaching to your target clients is limited and will mostly be a coincidence. Moreover, the users may not be receptive of your emails because these were unexpected and unsolicited.
Most of the electronic mail users have the tendency to delete emails that are considered as spam without even opening these or reading their content. Several Internet service providers provide filters for spam emails that automatically delete any email that appears like spam. These intelligent spam filters use complicated algorithms that run on the subject title and the message content to decide if the mail is useful or to be deleted as spam. These algorithms are very efficient at eliminating spam from your email inbox. Hence, if most of the users use these spamming filters, you will have no use of your email distribution list because most of the prospective clients will not even be seeing your emails advertising about your products and services.
A more beneficial method to create your email distribution list is to speak with your present and prospective clients and encouraging them to register on your website. Moreover, you can ask for their opinions about the information and product and service updates they would like to receive at regular intervals. This enables you to create your own email distribution list, which includes your present as well as potential clients who are interested on what you have to offer them. Moreover, they also are interested in receiving periodic information about your products and services.
After creating such a list of clients interested in your product offerings, you can send emails or a newsletter to the various people included on your distribution list. While preparing this document, you need to include beneficial and important information about your products while indirectly enticing the clients to make a purchase. Such persuasive techniques and information is valuable to these people and will encourage them to purchase your offerings.
It is recommended you provide a link to your website and other websites that may be interesting to your email receivers. It is important to make write your content in a manner that encourages the readers to make a purchase or explore the products further at the least.